The application we use to obtain and analyze browsing information is Google Analytics. This application, developed by Google, provides us with an analysis of our page’s viewers. Google may also use this data in the development of its own services and those it offers to other businesses. You can read more about these other uses at the link cited.
This tool does not obtain data from the first or last names of users or the address from which they are connecting. The information obtained is derived from such things as the number of page visits, the language, the social network in which our news is published, the city that is assigned to the IP address from which users are accessing, the number of users that visit us, the frequency and reoccurrence of the visits, the time of visit, the browser being used, the operator or terminal type from which one visits.
We use this information to improve our site, to identify new needs and assess improvements to be made with the ultimate aim of providing better services to the users who visit us.
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